Stacey Higginbotham is happiest when immersed in SEC filings, tech specs or poking through a data center. She has spent the last 11 years covering technology and finance for publications such as The Deal, the Austin Business Journal, The Bond Buyer and BusinessWeek, and works remotely from Austin, Texas.
At GigaOM, Stacey covers broadband, data center infrastructure, policy and regulation, and entrepreneurs/startups, and is particularly excited to discover news ways technology is changing the world.
ARE YOU A GEEK OR A NERD?
Am I a geek or a nerd? I'm going to go with both, because I kind of use them interchangeably. I feel like I'm geeky because I like deep technology, and I feel like I'm a nerd because I play Settlers of Catan and I used to play Dungeons and Dragons when I was in high school and all of that sort of thing. I write about everything from startups to the problems facing women in technology to broadband, semiconductors.
WHAT IS GIGAOM?
GigaOm is a technology blog, based out of San Francisco. We have the regular news site. We have an events business that I try to bring as many Austin companies to as possible, and then we also have a research business that sells really actionable and really good research for thousands of dollars less than like a Gartner.
What's unique about GigaOm is everybody who works there knows their subject area really in depth. We all try the stuff we use. We all get really enthusiastic, and we try to put a big picture around everything we cover.
ANY PUBLIBICITY TIPS FOR AUSTIN STARTUPS?
So... for Austin startups seeking press, my advice to them would be to come up with your story and to present it in a very compelling way. Austin companies tend to present their product, their revenue stream, which is -- that's important -- but oftentimes, they don't kind of want to go out on a limb. Maybe they are too focused on actually building their real businesses instead of dreaming and thinking.
Just do something really cool and to get out there and be excited about it and be respectful of the journalist's time, but also, don't be afraid to, you know, pitch them your story yourself. You don't have to have professional help if you're a young startup or any startup, really.
WHAT'S GREAT ABOUT AUSTIN?
Austin is so awesome because it has an outdoor culture. You can be active. It has a great intellectual culture, if you're not into the outdoor thing. It's got a great music scene.
WHAT DOES THE FUTURE HOLD FOR AUSTIN?
I would like Austin to get another DELL or another company that really makes it big, that doesn't just get snapped up by IBM, which is a great thing, but I think some of the companies who are playing in the space, it could happen, and then they'll get snapped up.
Austin instead should really focus on what it does best, which is have those tech skills but also be open to other industries, other ideas, and to develop and build things that will take advantage of that mix instead of wanting to be like a Silicon Valley. I don't know if it will change all that much more, but maybe I'm just not thinking big enough.
WHY WE ARE_AUSTIN TECH?
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